Igniting Creativity with Playful Rebellion

Industry: Media

Scope: Brand Identity, Stationery & Social Media Design 

Location: Mumbai, India

Creative Mischief Collective is an innovative agency specializing in marketing, PR, and branding. They embrace an unconventional and playful approach, offering unique solutions that challenge traditional norms. Their expertise lies in creating engaging experiences and strong, meaningful connections, making them a prime choice for clients looking for fresh, energetic, and mischievous perspectives in their marketing and branding strategies.

The main challenge was to establish a brand identity that not only stands out but also faithfully represents the brand’s unique blend of creativity, mischief, and innovation. The goal was to create a visual language that is as dynamic and unconventional as the brand itself.

The logo was designed to be funky and modern, reflecting boldness and uniqueness. Key elements like the waveform in "Creative Mischief" suggest playfulness and an attitude of pushing boundaries. The firecracker imagery symbolizes how mischief ignites creativity. Clever alterations in the typography, like the sideways-looking eyes in the 'R', and the winking smiley face instead of the dot on the 'i', inject a sense of mischief. The '@' and '!' symbols are used to represent connectivity and excitement. 

The color palette is vibrant and energetic, with each color representing different aspects of the brand's personality - pink for fearlessness in creativity, blue for trustworthiness and professionalism, yellow for optimism, and orange for a mischievous spirit. 

The stationery and social media templates are designed to be more than just functional items; they are extensions of the brand's identity, combining witty lines with engaging graphics to make each interaction with the brand a memorable experience.